Van Aken Market Hall: Graphics

Phase 1: Conceptual Design

We create the places where you want to be. This starts with laying a strong, intentional foundation. This foundation gives us the ability to tell your story, move your brand and create an experience.
Richardson Design will develop a conceptual design approach that helps build a dynamic, memorable experience and establishes a design language that is unique, appropriate for the target customer and contributes to the overall image of your brand. Our vision will be conceived and expressed to your team through a collection of creative deliverables meant to inspire and convey your tone of voice.

Deliverables
Design Strategy and Positioning
High Level Competitor Audit
Visual Tone of Voice
Conceptual Mood & Imagery
Naming and Tagline Exploration
Conceptual Design Directions
Concept Logo Studies
Preliminary mockup on activation elements to coordinate with each of the three logos
Preliminary studies of brand integration into the new prototype location (signage, etc.)

Phase 2: Design Development

We develop your unique experience and build an inspiring, engaging home for your brand that will move people to interact, explore and return time and again.
Once a conceptual design direction is established, we engage in the design development phase of the project. Here we make recommendations that are specific and precisely outline how the conceptual framework translates into a solution that is unique to your brand. The culmination of this development results in a beautifully crafted, comprehensive visual expression of our concept.

Deliverables
Refined Logo Design
Brand Activation Examples
Menu Design Concept
Interior Sign Design Concept
Exterior Sign Design Concept
Wayfinding Design Concept
Uniform Or Appearal Mockups
Color Palette
Typography Palette
Icon System
Secondary Branding & Naming
Photographic, Tone of Voice & Pattern Approach

Phase 3: Refinement & Documentation

We set the foundation to communicate our ideas in a precise and technical way. We work through the functional details that matter to your business, ensuring the executed design services to your business appropriately.
Because each piece of your project has been designed to ensure the ultimate brand experience, we take the refinement and documentation process seriously to ensure the project's strategic design intent is communicated properly. Here we produce the necessary documentation required to properly execute the original design intent and guide the remainder of the implementation process.

Deliverables
Final Brand Guidelines
Exterior Sign Package
Interior Graphics and Sign Package
Wayfinding Package
Menu Design
Packaging Design
Branding Collateral

Additional Services:
Photoshoot Coordination and Art Direction
Advertising and Promotional Graphics
Presentation Design

Phase 4: Production Oversight

We work hand in hand with your team of experts during the implementation of the experience; keeping the vision close to our chests and protecting it along the way.
Field conditions, misinterpretations of details, and all of the moving parts associated with construction can quickly lead the project away from its intended results. Our participation in the oversight of the construction allows us to identify issues and respond quickly to all interior design and brand related aspects of the project.

Deliverables
Coordination with Client and Architect
Coordination with Contractor/ Installer
Review of Fabricator Shop Drawings
Review of all Finish Submittals
Punch List