Transformative evolution meets beloved tradition.
TRANSFORMATIVE EVOLUTION MEETS BELOVED TRADITION.
Antonio’s Pizza is a traditional take out/delivery landmark brand with a 50-year history in the Northeast Ohio region. Antonio’s wanted to develop a new concept to help capture their audience for a longer period of time in order to drive higher revenue through an overall increase in check average. The LoSchiavo family hired Richardson Design to design a new concept that adds a self-serve beer component, large dining room and patio gathering area to its typical prototype and brings modern technology into a traditionally authentic Italian space resulting in Antonio’s Brew Wall.
The Brew Wall concept utilizes the same kitchen for Antonio’s traditional carryout and delivery business. On one side, delivery drivers dispatch from, and guests who have called ahead to order carryout, can walk in to pick up their order as usual. On the other side, guests seeking to dine-in and experience the Brew Wall enter a separate space with a completely different, fast casual experience.
Blending traditional Italian cues with modern design aspects, the Richardson team was able to deliver a concept that targets the younger beer-centric demographic, while not alienating an older, more traditional Antonio’s customer. The shell of the interior is finished in rustic brick providing a traditional context, while the tap wall is clad in a modern white oak herringbone wood plank pattern that creates a dramatic focal point in the center of the space. The overhead ceiling element — a modern take on a traditional Tuscan garden trellis and a large-scale Italian flag wall — brings a sense of pattern, texture and modern-scale play to the space. Richardson Design also incorporated the LoSchiavo family’s love of cars by using vinyl upholstery and tufting details on a long banquette inspired by classic American muscle cars.
Antonio’s Brew Wall incorporates new, state-of-the-art technology that provides guests with an RFID wristband tied to their credit card, allowing them to self-pour and pay for beer by the ounce. This allows guests to sample different offerings without having to commit to a full pint or glass. This technology also allows Antonio’s Brew Wall to change the handles frequently, allowing for different seasonal beers and ciders to pair with seasonal menu offerings.
Richardson Design, LLC
Photography: Paul Sobota Photography
Children’s Museum of Cleveland