Tampa Bay’s Raymond James Stadium experienced a complete overhaul to its concession program, including 14 stands in the main concourse and the addition of four beverage stations. Richardson completed the concept development, naming, logos and interior design for the stadium venues, which tie in local coastal flavor with a subtle nod to Buccaneer culture.

Livening Up the Food Scene
Richardson rolled out fresh dining concepts that tie in Tampa Bay’s coastal setting and connect fans to the surrounding city. A focus on delivering local eats with modern menus revamped tired concession options. We introduced concepts including Red Sail—Tampa’s Hot N’ Spicy Kitchen, Pizza Plank, The Taste of Tampa, The Galley, Desoto Deli, Bay Burger and The Chicken Coup. The beverage mix was spiked up with a new Swashbuckler Bar.

The new concessions speak to Tampa in their design, flavors and attitude. For example, The Taste of Tampa brings a fish-market feel to the stadium, while Red Sail combines Cajun and coastal vibes. The result is a concession program that allows guests to engage with their Tampa Bay surroundings so they gain a true city-team experience at the stadium.

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Houston Texans