B Spot
Restaurants, Casinos + Hospitality Venues
Richardson Design is a full-service interior and graphic design consultancy that creates strategic, meaningful brand experiences. We bring your vision to life.
Richardson Design, LLC
2570 Superior Ave, Suite 500
Cleveland, Ohio 44114
216.696.6780
Restaurants, Casinos + Hospitality Venues
When host of ABC’s The Chew, and Cleveland restaurateur Michael Symon began conceptualizing his popular B Spot restaurant, he had a definitive direction in mind. He wanted an old-school biker chic establishment—to the extent of suspending a motorcycle and displaying a vintage beer can collection. Richardson was inspired by Symon’s contagious enthusiasm for the project, and the team was gladly challenged by the logistics of executing Symon’s vision.
Handcrafted Biker Chic
The vintage beer can collection and suspended motorcycle were two key focal points of the B Spot concept, and both required custom design and crafty sourcing to complete. Not to mention, a team of experienced designers to actually build the unique sculptural accents that would be the centerpiece of the 90-seat B Spot venue at Eton Collection, located in Woodmere, an eastern Cleveland suburb.
Meanwhile, Richardson was to create a “model” floating motorcycle using deconstructed Harley Davidson components. They were arranged and suspended, as if the pieces came in a model kit. Paul Hadley at Classic Metal Studio in Bedford Heights, Ohio, helped successfully complete the finished piece, which blends pendant lighting into the design.
Expanding the B Spot Concept
Richardson orchestrated the original B Spot design, which was rolled out in various locations. B Spot ultimately moved from a restaurant concept into a venue at stadiums, arenas and casinos. Over the years, Richardson has tweaked the concept to keep the brand fresh and relevant.
Photography: John Spaulding Photography www.johnspauldingphotography.com
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